Use the checklist to prepare for review
An attractive headline price does not explain an agreement. Before deciding, collect the proposal, draft agreement, campaign brief, and any messages changing the scope. A qualified adviser can give more useful guidance when the complete documents are available.
This checklist identifies discussion points. It is not a contract template, legal interpretation, or assurance that an arrangement is permissible. Separate the commercial decision from the compliance and legal questions.
Define the work precisely
List each deliverable, format, deadline, location, and approval step. A ‘social campaign’ could mean one post or weeks of production. Ask who supplies the brief, how many revisions are included, and what happens if the brand requests a change after approval.
For an appearance, document arrival time, duration, travel, and the activity expected. For content, clarify whether raw files are required. The more specific the scope, the easier it is to estimate the time involved and identify a change request.
Understand what can happen to the content
Ask where the brand can publish the content, for how long, and whether it can use it in paid advertising. Ask whether editing, sublicensing, or use of your account is involved. These questions matter even when the initial deliverable is a single post.
Clarify rights in photographs, music, logos, footage, and other people’s likenesses. Do not assume that appearing in an image gives you the right to license everything in it. Put unresolved rights questions in front of the appropriate rights holder or adviser.
Make the payment terms readable
- What amount is fixed, and what amount is conditional?
- When is each payment due?
- Does payment require an invoice, approval, or another event?
- Who pays expenses, and how are they approved?
- Are agency or platform fees deducted?
- What happens if the campaign is cancelled?
Keep the currency and time period visible. A product-only offer is not a cash payment. The payment guide explains how to track the agreement through completion.
Check restrictions and review steps
Ask about exclusivity, conflicts with existing commitments, cancellation, dispute resolution, and the process for amendments. An exclusivity clause can affect other opportunities; discuss its scope rather than assuming it only covers one competing product.
Bring the proposed activity to your school’s compliance contact where applicable. For reporting preparation, use the NIL Go guide. Keep written confirmation and copies of submitted documents in the same deal file.
Record the decision and the next obligation
Before production, confirm which version everyone accepted and who is responsible for each next step. Maintain a short calendar of deliverables, approvals, invoices, and payment dates. If the scope changes, document the change instead of relying on memory.
A well-organized deal is easier to fulfill and evaluate. Afterward, compare expected and actual workload. Use that experience to improve your next proposal, rather than pricing future work solely from a public valuation.