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Clear explanations for the questions behind the headlines.
What is NIL money? A clear guide to how it works
Start with the meaning of NIL, the people paying, and the work behind a deal.
READ THE EXPLAINER 01NIL explainedWho pays NIL money? Brands, collectives, and other counterparties
The name promoting an opportunity is not always the entity responsible for paying.
READ THE EXPLAINER 02Money & numbersNIL valuations vs. earnings: how to read the numbers
A big number needs a definition before it tells you anything useful.
READ THE EXPLAINER 03NIL explainedNIL vs. revenue sharing: two parts of college athlete compensation
Start with the source of the payment, then read the terms governing it.
READ THE EXPLAINER 04Deals & opportunitiesAn NIL deal checklist: the questions to answer before signing
Put the work, permissions, and payment on the same page before evaluating the offer.
READ THE EXPLAINER 05Money & numbersHow NIL payments work: from agreement to money received
A signed deal and a completed payment are different milestones.
READ THE EXPLAINER 06Money & numbersNIL taxes: records to organize before asking a tax professional
Keep the evidence behind each deal so tax questions do not become a search through old messages.
READ THE EXPLAINER 07Rules & resourcesNIL Go and deal reporting: prepare the right information
The right reporting answer starts with your athlete status and the current official guidance.
READ THE EXPLAINER 08Rules & resourcesHigh-school NIL: a starting checklist for athletes and parents
Check the rules for your actual school and association before evaluating an opportunity.
READ THE EXPLAINER 09Deals & opportunitiesNIL deal ideas: match a useful deliverable to a real business need
Start with what the business needs and what you can credibly deliver.
READ THE EXPLAINER 10