NIL money.
Make sense
of it.
Who pays athletes? What is a deal worth? And how much of a headline is money actually earned?
Read the essential guideFollow the money.
The explainer desk
UNDERSTAND ONE THING BETTERWho pays NIL money? Brands, collectives, and other counterparties
The name promoting an opportunity is not always the entity responsible for paying.
READ THE EXPLAINER 02Deals & opportunitiesAn NIL deal checklist: the questions to answer before signing
Put the work, permissions, and payment on the same page before evaluating the offer.
READ THE EXPLAINER 05Money & numbersHow NIL payments work: from agreement to money received
A signed deal and a completed payment are different milestones.
READ THE EXPLAINER 06Money & numbersNIL taxes: records to organize before asking a tax professional
Keep the evidence behind each deal so tax questions do not become a search through old messages.
READ THE EXPLAINER 07Rules & resourcesNIL Go and deal reporting: prepare the right information
The right reporting answer starts with your athlete status and the current official guidance.
READ THE EXPLAINER 08Rules & resourcesHigh-school NIL: a starting checklist for athletes and parents
Check the rules for your actual school and association before evaluating an opportunity.
READ THE EXPLAINER 09Deals & opportunitiesNIL deal ideas: match a useful deliverable to a real business need
Start with what the business needs and what you can credibly deliver.
READ THE EXPLAINER 10Read the terms.
Ask better questions.
Start with the work, the permissions, and the payment. Then check the requirements that apply to you.
Open the NIL deal checklistUnderstand reporting preparationExplore by topic
Browse every articleUnderstand the landscape
The meaning of NIL, the people behind payments, and the difference between outside deals and institutional compensation.
Money & numbersRead the numbers
Separate estimates from earnings, follow payments, and organize the records behind each deal.
Deals & opportunitiesUnderstand the deal
Explore useful campaign ideas and the questions that make an agreement easier to evaluate.
Rules & resourcesFind the right guidance
Start with your athlete status, school, and governing body. Use primary sources for current requirements.